Grow
Helping great ideas continue to grow.
Building something meaningful is only the beginning. I help thoughtful businesses connect with the people they’re meant to serve through search, storytelling, community, and long-term digital strategy.
Helping Great Ideas Find Their People.
Every number tells part of the story. The real goal is helping the right people discover a place they’ll love.
Successful new marketing campaign anchored in statistics now :). Some people see analytics, rankings, and search optimization as spreadsheets and reports. I see them as clues.
I genuinely enjoy following the trail—learning how people search, what they’re hoping to find, where they get stuck, and how thoughtful design, clear communication, and strong strategy can connect them with exactly what they need.
Every project teaches me something new, and that’s one of my favorite parts of the journey.
✔ Following the Clues
Using analytics and user behavior to understand how people search and where opportunities exist.
✔ Connecting the Dots
Bringing together search, storytelling, design, and strategy to create a better customer experience.
✔ Growing with Curiosity
Continuously learning, testing, refining, and exploring new ways to help businesses get discovered.
From Curiosity to Growth
Launched the website for The York Beach Bucket in April, and now already have 17K views, less than three months later.
Built and grew the Beach Bucket website from the ground up, steadily increasing Google visibility through thoughtful content, local SEO, and ongoing optimization.
The strongest communities aren’t built by advertising—they’re built through conversation. By highlighting local businesses, guest experiences, seasonal traditions, and authentic moments, Beach Bucket’s social media has become a place where customers enjoy interacting, sharing memories, and supporting local.
✔ Celebrating Local Connections
Sharing stories that highlight guests, neighboring businesses, and the people who make York Beach special.
✔ Authentic Community Engagement
Creating content that encourages conversation, shares experiences, and brings customers back again and again.
✔ Growing Through Storytelling
Using photography, seasonal campaigns, and genuine moments to strengthen relationships both online and in person.
Currently Documenting
Sands By The Sea website redesign
Hospitality SEO migration
AI Search Optimization (AEO)
Beach Bucket marketing campaigns
Historic storytelling project
Google Search Console & Analytics reporting